Archive for the ‘marketing’ Category

Feb
10

I was always curious as to how TV commercials are produced. It’s an interesting area of marketing which involves a lot of work. Last Summer I got an idea of how many hours of long work producing a TV commercial involves, since where I used to work they used to work on this aspect [...]

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Jan
25

Today I came across a website where one can design and print marketing materials online. I had a look at their design catalogue, and they have so many different styles and designs.
And the plus thing is that at the moment they have an offer going on for their customers - free business cards offer. [...]

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Nov
27

One can easily say that nowadays marketing tools are being used in all types of industries. This morning I came across a site which offers direct marketing services for the auto industry. In fact they specialize in automotive direct mail and they offer various types of mailers, including postcards, letters and custom mailers.

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Feb
04

Just read this article in SkyNews.
It is about a new campaign, “Be Treatwise”, launched by the Biscuit, Cake, Chocolate and Confectionery Association.
Two chocolate manufacturers, Cadbury and Mars will use product labels to get a healthy lifestyle message across to their customers - giving a different viewpoint on how their products should be viewed (such as [...]

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Jan
13

I was doing some research for my management assignment and came across this website which explains the influences on consumer behaviour when faced with a decision to buy a product/service. It explains all the influences in quite a simple manner.

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